Thursday 03 Apr
Mint, a real estate asset management company affiliated with Al Ahly Sabbour, has signed a contract to manage and market projects for Special Group for Trade and Investment. The company will begin work on its project in the New Capital.
Special Group has been operating in various sectors for over 25 years, and its project in the New Administrative Capital represents its first step into the real estate market. Under this agreement, Mint will assume responsibility for strategic planning, marketing and promotion, sales operations, and customer relationship management (CRM), ensuring a competitive position for the projects within a rapidly evolving real estate market.
Alia El Nagdy, CEO of Mint Real Estate
Asset Management, said that with the increasing number of projects in the
Egyptian market, especially in the New Capital and new cities, strategic asset
management has become an essential factor to ensure continued success in the
market.
She added that the rapid developments taking place in the real estate market have imposed new changes, as prime locations and quality construction alone are no longer sufficient. Strategic asset management has become essential to ensure success. Therefore, projects must be designed to be flexible, adaptable to market changes, and prepared for future growth.
