Thursday 03 Apr
In line with its commitment to social responsibility and promoting a culture of giving, Infinix, a leading tech brand targeting young consumers, has launched 'Ramadan Brings Us Together with Goodness,' a charitable initiative in partnership with the Egyptian Food Bank. This initiative aims to simplify Ramadan donations by placing dedicated kiosks in malls and residential areas, enabling easy contributions to support families in need.
Initiative Mechanics:
Smart donation kiosks, located in key areas, accept
clothing, toys, and non-perishable food. Infinix and the Egyptian Food Bank
then sort and package these donations for efficient distribution to
beneficiaries.
Infinix has also donated smartphones and accessories to
bring joy to needy families during Ramadan.
In this regard, Yasser Amin, Marketing Director of Infinix
Egypt, stated, 'We believe technology can serve society and foster solidarity.
Our partnership with the Egyptian Food Bank provides practical donation
solutions during Ramadan.
Promoting a culture of giving and solidarity:
Amin added, 'This initiative reflects our commitment to
community support. Beyond donations, we aim to raise awareness about charitable
giving and encourage participation.'
Ensuring donations reach those who deserve them:
Amin concluded, 'The Egyptian Food Bank, a leading charity, will manage donation sorting and distribution to ensure aid reaches those in need across Egypt. This partnership exemplifies how the private sector and charities can collaborate for positive social impact.
