Friday 22 Nov
Hossam Heiba, CEO of the General Authority for Investment and Free Zones, and Dina Abdel Fattah, Chairperson of Excellent D&N for Advertising, Public Relations, and Exhibition Organization, a subsidiary of United Media Services, signed a cooperation protocol to enhance awareness, marketing, and investment promotion in Egypt.
The signing ceremony was attended
by Amr El Feki, CEO of United Media Services, and Lamia Mokhtar, advisor to the
CEO of the Authority.
The protocol outlines a
collaborative effort between the two parties to amplify the Authority's ongoing
initiatives to improve the business and investment climate in Egypt. By raising
awareness, promoting, and marketing these efforts locally, regionally, and
internationally, the collaboration aims to bolster the competitiveness of the
Egyptian economy on a global scale.
Excellent D&N will
collaborate with the Authority to develop and execute a comprehensive awareness
and promotional campaign for investment in Egypt, utilizing a variety of media
channels and tools. This campaign will align with the government's key economic
priorities, including empowering the private sector as a growth catalyst,
increasing employment rates, creating job opportunities, and achieving the
Authority's primary objective of "investment for export."
Dina Abdel Fattah emphasized that
Excellent D&N will leverage its extensive expertise in organizing media and
marketing campaigns, both domestically and internationally, to highlight the
substantial improvements in Egypt's investment climate. These advancements
encompass infrastructure, procedures, and legislation designed to support
investors.
Amr El Feki noted that United
Media Services will employ its diverse media platforms and subsidiaries to
create content supporting the investment climate and portraying the positive
developments within the Egyptian economy. He highlighted that United Media
Services comprises 49 companies operating across various media sectors,
including television channels, television and film production companies,
newspapers, news websites, social media marketing agencies, and conference
organization firms.
Hossam Heiba announced that the Authority will regularly provide United Media Services and its subsidiaries with relevant investment information, including updates on new investments and improvements in laws, regulations, and policies pertaining to Egypt's investment climate. He emphasized that this collaboration will contribute to fostering a genuine investment culture among citizens, accurately portraying Egypt's investment climate to the global community, and highlighting the cultural elements that support investment. Notably, Egyptian civilization has a rich history of pioneering investment and manufacturing activities.
