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Hisham Talaat Moustafa: TMG partners with global leaders to leverage AI


Hisham Talaat Moustafa: TMG partners with global leaders to leverage AI

20% of the sales of the SouthMED project are directed towards foreign markets, thanks to advanced marketing technology

Hisham Talaat Moustafa, CEO of Talaat Moustafa Group (TMG), revealed that the company has integrated modern and innovative ideas into its urban development and real estate projects. TMG has embraced AI technology to manage its projects efficiently, resulting in substantial savings in energy, water, and labour costs. To further advance its sustainability goals, TMG has forged strategic partnerships with international giants such as Huawei. This collaboration will enable the implementation of the latest global advancements in managing smart and sustainable cities.


During the third day of the World Urban Forum (WUF12), Hisham Talaat announced that TMG's cities currently accommodate 1.2 million residents. Upon completion of the Noor and SouthMED developments, this number is projected to reach 2 million within the next seven years.

The group's significant achievement in 2024 was the realization of 470 billion Egyptian pounds in sales. This figure exceeds the aggregate sales of the top nine real estate companies operating within the Egyptian market. As a result, Talaat Moustafa Group solidifies its position as the preeminent real estate entity in both Egypt and the Middle East.

Hisham Talaat underscored the critical role of collaborative efforts between the private sector and the Egyptian state in advancing urban development and real estate. He cited the Madinaty project as a prime example of a successful public-private partnership, which yielded substantial returns exceeding 100 billion Egyptian pounds for the state.

He continued, "Our collaboration with the Ministry of Housing extended to the SouthMED project on the North Coast, where we achieved significant success. Within a brief period, approximately 12,000 housing units were sold, attributable to robust domestic and international demand. A remarkable 20% of these sales originated from outside Egypt, setting a new benchmark for the Egyptian real estate industry. Our cutting-edge electronic platform facilitated sales, contract execution, and payment processes globally, thereby contributing to the expansion of Egypt's real estate exports."

He pointed out the success of Talaat Moustafa Group's experience abroad, starting with Saudi Arabia, where the Banan project was launched in Riyadh. Building on the success of this project, the company is targeting a new market which is Iraq. The Group aims to drive real estate exports and generate significant foreign exchange earnings.

Hisham Talaat confirmed that the remarkable success of the Madinaty project has made it a destination for investors and Arab delegations to learn about the pioneering Egyptian experience in developing smart and sustainable urban cities. Today, the city is welcoming a delegation from Iraq, and tomorrow it will host a high-level delegation from the Kingdom of Saudi Arabia.

Hisham Talaat Moustafa's statements were made during a session titled 'Promoting Real Estate Exports and Activating Investment Funds' as part of the 12th World Urban Forum. The session was attended by Engineer Sherif El Sherbiny, Minister of Housing, Utilities, and Urban Communities, Hassan Al-Khatib, Minister of Investment and International Trade, Rania Al-Mashat, Minister of Planning, Economic Development, and International Cooperation, and Major General Engineer Ahmed El-Azazi, Head of the Engineering Authority of the Armed Forces, and Engineer Khaled Abbass, Chairman of the Board and Managing Director of the New Administrative Capital Company.

Talaat Moustafa Group, TMG, Hisham Talaat, Banan, Riyadh, Madinaty, Noor, SouthMED, WUF12, World Urban Forum, New Administrative Capital,