Sunday 23 Feb
Madinaty's Boom Room social entertainment center hosted the 'MENALAC Conference - Egypt,' drawing a significant number of leaders from Egypt and the Middle East across the tourism, real estate investment, entertainment, and tourism attractions sectors. This included operators, equipment manufacturers, technology service providers, and creative services.
The event was held as part of the inaugural Middle East and North Africa Entertainment and Tourism Attractions Council (MENALAC) in Egypt, themed "Focus on Egypt," and held under the patronage of Prime MinisterDr. Moustafa Madbouly,
Participants in the "MENALAC Conference - Egypt" embarked on a tour of Madinaty Open Air Mall, one of the largest shopping and entertainment centers in the region. Visitors experienced the mall's tram and explored the "Extreme Land" and "Madinaty Boom Room" social entertainment centers, the latter being a pioneering concept in Egypt for youth and families.
On this occasion, Omar Hisham
Talaat, Chairman of the Board of Directors of the Global American Entertainment
Company, owner of the 'Boom Room' trademark, stated that hosting the 'MENALAC Conference
- Egypt' at Boom Room Madinaty aligns with the company's strategy of fostering
knowledge exchange with leading global entertainment industry institutions. He
emphasized that 'MENALAC' is a prominent organization within the Middle East
and North Africa's entertainment and tourism attractions sector. Talaat further
highlighted the entertainment industry's crucial role in driving economic
growth and enhancing Egypt's position as a global tourist destination.
Talaat also noted that Boom Room
Madinaty has welcomed over 60,000 visitors within a few months of its opening,
attracting a diverse age demographic. This remarkable achievement, driven by
its unique and age-inclusive entertainment experiences, solidifies Boom Room
Madinaty's position as a leading social entertainment destination in Egypt.
He continued, stating, 'This
remarkable success underscores the strength of the Boom Room brand and its
capacity to fulfill public aspirations. This is achieved through a diverse
range of advanced games, social, and recreational activities that deliver a
captivating blend of entertainment and excitement.’
For his part, El-Baltan,
President of the Middle East and North Africa Entertainment and Tourism
Attractions Council (MENALAC), expressed his profound admiration for the
impressive capabilities, robust infrastructure, and diverse recreational
offerings within the Open Air Mall, particularly at Boom Room Madinaty. He emphasized
MENALAC's eagerness to capitalize on the significant growth potential within
the Egyptian entertainment industry, a market of considerable size.
It is worth mentioning that the
Global American Entertainment Company is a leading force in the Middle Eastern
social entertainment sector. The company prioritizes driving transformative
change and achieving a quantum leap in the entertainment industry. This is
accomplished through the development of innovative concepts and ideas, and the
delivery of unique entertainment experiences previously unavailable in the
Middle East.
The company has a forward-looking
vision and an ambitious expansion plan that includes international growth. The
first international branch is slated for Jeddah, Saudi Arabia.
The Global American Entertainment
Company actively seeks to establish strategic partnerships with major global
entertainment companies. These collaborations are crucial to achieving the
company's ambitious expansion goals throughout Egypt and the wider Middle
Eastern region.
It is worth noting that MENALAC is a leading non-profit platform within the region's entertainment and tourism attractions sector. Established in 2016 under the patronage of the Dubai Chamber of Commerce and Industry, MENALAC was formed by leading industry players, including theme parks, attractions, water parks, and family entertainment centers. This collaborative effort aimed to create a dedicated council to foster the growth and development of the entertainment industry in the Middle East and North Africa.
