Monday 03 Mar
In an unprecedented move to enhance the online shopping experience in the region, "etmana", the leading Egyptian technology and e-commerce company, has announced the launch of the beta version of the "Shopping with Friends" feature through its innovative application in both Egypt and Saudi Arabia.
This unique application functionality, a regional first, enables users to shop virtually alongside friends, fostering an engaging and social shopping experience. The launch reflects Etmana's dedication to developing innovative digital platforms that strengthen interpersonal connections and revolutionize the e-commerce landscape.
Founder and CEO of Etmana, Hany Daba said: "We are pleased to launch this innovative feature, which represents a qualitative leap towards redefining the online shopping experience. It represents a radical transformation that combines the pleasure of shopping with social communication, enhancing the spirit of participation among users.
He added: "We are proud that this feature was developed entirely by Egyptian developers, reflecting the enormous capabilities of Egyptian talents and their ability to provide innovative solutions that can compete globally. We also emphasize Etmana’s commitment to continuing innovation and providing products and services that enhance the user experience and contribute to driving the digital transformation in the e-commerce sector in the Middle East region, which has made tremendous strides. It is expected to exceed $50 billion this year, thanks to the increasing spread of the internet, digital transformation, and rising consumer confidence in electronic transactions. The UAE, Saudi Arabia, and Egypt top the list of the fastest growing markets in the region, which is a promising opportunity for companies to work intensively on improving the digital experience for users and enhancing innovation."
The "Shopping with Friends" feature elevates online shopping by fostering social interaction. Browse products and contribute to a shared cart with friends and family, simulating the camaraderie of in-store shopping. Real-time communication enables you to exchange opinions and suggestions instantly, streamlining the decision-making process. The intuitive interface ensures a smooth and enjoyable experience. Tailor your shopping with flexible privacy controls and the option to join existing or create new shared carts.
It is worth noting that e- commerce is booming, projected to reach $6.3 trillion in 2024 and surge to $8.1 trillion by 2026, fuelled by the rapid expansion of digital services and online shopping.
