Thursday 19 backend.Sep

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Mercedes, Shagrha support sustainable development


Mercedes, Shagrha support sustainable development

Mercedes-Benz Egypt has announced a strategic partnership with the Shagrha Foundation to support a national environmental initiative focused on sustainable development. This collaboration aligns with Mercedes-Benz Egypt's commitment to environmental stewardship in Egypt.

As part of the partnership, Mercedes-Benz Egypt will actively participate in the Shagrha Foundation's "Fruitful Schools" and "Every Street" campaigns. The partnership is expected to continue until the end of 2025.

With the launch of this initiative, a team from Mercedes-Benz Egypt participated in planting the first tree seeds, symbolizing their commitment to environmental sustainability. As part of the partnership, the company will sponsor the planting of a fruit tree for every car sold in the Egyptian market. Planting operations will take place in various regions across Egypt, including Cairo, Giza, Aswan, Gharbia, and Dakahlia.

The 'Fruitful Schools' and 'Every Street' campaigns, affiliated with the 'Shagerha' initiative, aim to plant a total of 180,000 trees by 2026.

This ambitious initiative aims to increase green spaces in Egyptian cities and contribute to addressing environmental issues, such as reducing carbon emissions. The project also includes community engagement and awareness programs to promote sustainable practices among citizens.

The partnership with the Shagrha Foundation aligns with Egypt's Vision 2030, which prioritizes sustainable urban development and environmental preservation. Mercedes-Benz Egypt is committed to reducing its environmental impact and supporting sustainability in the communities it serves.