2024/05/30

Lamar: 61 Dairy & Juice products, exports reach 28 countries

Engineer Hany Talaat Moustafa, Chairman of Alexandria Agricultural Company, owner of "Lamar" products, emphasized that their Egyptian offerings in agriculture and processing effectively meet the needs of the local market with top quality. This focus on quality has enabled Lamar to achieve strong penetration in global markets.

His announcement was during Prime Minister Dr. Moustafa Madbouly visit to "Lamar" farm and factory in Beheira Governorate, accompanied by Minister of Agriculture and Land Reclamation, Sayed El Quseir.

Engineer Hany Talaat Mustafa explained, during his presentation, that their motto "From the farm to the package" is not just a catchy phrase. He revealed that they own 12,000 cows of the best global breeds "Holstein", located on an area of 2,700 acres. This allows them to achieve an annual milk production of 60,000 tons. Lamar's dedication to quality extends beyond dairy. They also craft a line of natural juices using the finest ingredients and cutting-edge processes in agriculture, production, and packaging.

The Chairman of Alexandria Agricultural Company ("Lamar") emphasized their long-standing commitment to Egypt since the company's founding in 1985. This dedication is evident in their focus on leveraging both Egypt's natural resources and the best global agricultural processing techniques. Their goal is to achieve a fully sustainable production system with unwavering quality, from planting cow feed, raising and caring for their offspring, producing milk and pasteurization, until the final product packaging.

They further solidify their commitment to quality with state-of-the-art, automated packaging and filling processes that guarantee consistent excellence, meeting all official quality control standards.

Engineer Hany Talaat showcased Lamar's impressive product portfolio, boasting a staggering 61 offerings. This diverse range caters to various dietary needs, featuring full-fat, low-fat, and fat-free milk, lactose-free and sweetened milk, various creams, plant-based milk (almond, oats, and coconut), as well as 100% natural, sugar-free juices and distinctive fruit drinks. Many of these beverages feature locally sourced concentrates, including flavours like guava, mango, tomato, and orange.

Mohamed Hany, Lamar's Deputy CEO, emphasized their global reach. The company is present in 28 countries, spanning from Saudi Arabia to the Maldives, noting that Lamar was among the first to export 100% natural pomegranate juice to Japan for more than 3 years.